A proven method to increase your profits today

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Sales and Marketing

Without an effective marketing strategy most businesses falter and fail. Dental clinics are no different. They exist in a marketplace in which other dental clinics are vying for the attention of their existing and potential customers.

Your most important marketing resource is your existing customer base. By identifying and meeting (and, preferably exceeding) your client’s needs, you will create a sales force to be reckoned with.

But single-strategy marketing campaigns rarely succeed in taking a business to new levels of profitability. The most important thing you can do, is carry out research. Find out who your market is, what they want and what they don’t want. Build your offer around this information.

Experiment with methods of promotion:

  • Networking
  • Promotional Events
  • Websites (optimised to make the most of search engines, like Google)
  • Mailshots

Keep a record of what works... then do more of it!

Remember that marketing is an ongoing concern, not simply a once-in-a-blue-moon, hit-and-run activity. Feedback is crucial: your customers’ requirements and expectations can change, and you’ll need to shift your offer and the way in which you promote it in order to meet that change successfully. If you don’t, you can be certain your competitors will.

Call me on 0151 236 6578 or send me an email